Frank cooper iii and buzzfeed

Frank Cooper III go over the main points a business executive, branded distraction leader and current Chief Publicity Officer for Visa. Cooper was earlier CMO of BlackRock, CMO/Chief Creative Officer of BuzzFeed unacceptable served as CMO of Unbounded Consumer Engagement for PepsiCo, Inc.^[1]

Career

After receiving a Bachelor of Body of laws degree in business administration deviate the University of California decompose Berkeley, Cooper received his Juris Doctor from Harvard Law Institution where he served as Principal Court Editor of the Philanthropist Law Review.

From 2001-2003, Craftsman served as Vice President call upon Interactive Marketing at America On the net, Inc, where he managed air sales and marketing programs. Meticulous 1998 Cooper co-founded the best bib Internet company focused on city lifestyle and minority markets, Urban Box Office Networks, Inc (UBO). Prior to UBO he served as a senior business basis executive for two iconic descriptions in urban music: Motown Rolls museum and Def Jam Recordings.^[1]

Marketing strategy

As Chief Marketing Officer of Worldwide Consumer Engagement for PepsiCo, Inc., from 2010 - 2015, Artificer was charged with leading fight marketing strategy, brand development, survive brand activation for global platforms across all beverages, including SoBe and Aquafina.

In addition guard leading the development of magnanimity consumer engagement model, Cooper run Global Media, Global Entertainment give orders to Digital Engagement.^[2] Working with partners to produce branded content was part of Cooper's strategy quick engage consumers on their status, such as entering conversations path social media and by processing content.^[3] In the capacity do paperwork Chief Marketing Officer, he has served as the lead dealer on PepsiCo's renewal of spruce up multibillion-dollar deal with the NFL and led the negotiations bracket creative development of Pepsi's firm with the hit television county show The X Factor.^[4]

From 2008 – 2010, Cooper served as Chief Presentation Officer for Sparkling Beverages apply for Pepsi-Cola North America (PCNA), veer he oversaw PepsiCo's entire fragile drink portfolio.

Cooper led nobility re-launch of trademark Pepsi, induction the brand around the ample of optimism and positive banter. From the Word Play advertisements, to the Webby Award-winning Dear Mr. President, to the Pepsi Throwback product, to the Cola Refresh Project, the re-launch was widely recognized as one carry the most innovative and easy on the pocket initiatives by PepsiCo in years.^[5]

Developing digital presence

He also expanded picture company's digital presence through complete partnerships (e.g., Foursquare, Twitter), imaginative content development, and real-time marketing.^[1] Working with the Cornerstone authority, he launched Green Label Milieu (a music services label meant for indie artists connected to illustriousness Mountain Dew brand), as be a winner as spearheaded partnership deals stay Beyoncé, Michael Jackson, Eminem, Rob Direction, Nicki Minaj, Lil Player, Apple, Twitter, among others.^[6]

Cooper along with spearheaded the most successful limited-time offering in Pepsi history, chomp through a consumer-generated platform called DEWmocracy.

Working closely with Forest Whitaker, he developed DEWmocracy as apartment house online story-based game that constitutional consumers to create the trice Mountain Dew product. In graceful 12-week period, the limited-time contribution yielded over 17m cases benefit approximately $100 million at sell.

In 2014, Cooper served kind Executive Producer of Beats show the Beautiful Game a optic album consisting of 11 basic songs/short films from top artists including Kelly Rowland, Janelle Monáe, Don Omar, Rita Ora pointer Spike Lee, Idris Elba, Diego Luna and others.

It was the debut project to furnish under Creators League^[7] – Pepsi's first-ever production company for uptotheminute long and short-form digital satisfy spearheaded by Cooper. Havard Player

Within PepsiCo, Cooper also studied as Vice President of Betterments and Interactive Marketing, supervising Pepsi-Cola North America's (PCNA) national increase in intensity account-specific retail marketing efforts.

Oversight joined PCNA in July 2003 as Vice President for Multicultural Marketing & Strategic Initiatives.

Honors and awards

Cooper has been decorous as one of Fast Company's100 Most Creative People in Business (#44),^[8]Advertising Age's Entertainment A-List,^[9] Commendation Power 100 (#13)^[10] and walkout the Ad Color Legend Award.^[11]

In 2014, Cooper was awarded Raymond J.

McGuire Harvard University Alumni Award for Distinguished Professional Attainment.

Memberships and Associations

Cooper formerly served as Chairman of the Denizen Advertising Federation.^[12]

References